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FZ:20
“Fome Zero: 20 Years” Concept
Overview:
Powerful graphic design campaign commemorating the 20th anniversary of the Fome Zero (Zero Hunger) program, highlighting its achievements, ongoing efforts, and future goals in combating hunger and promoting food security in Brazil and beyond. The program significantly improved nutrition and health in the country by enhancing food distribution and implementing initiatives to increase agricultural productivity and food security. Over the last two decades, Brazil has reduced child mortality by 56 percent and has increased life expectancy significantly since 2003.
Concept and Inspiration: The concept for the "Fome Zero 20th Anniversary" campaign is inspired by the program's impact and the ongoing need to address hunger and food security. The campaign uses powerful visuals to create a sense of pride and joy in its success.
The vibrant color scheme of the campaign is inspired by the bright colors of the Bolsa Família card, a key component of the program.